Privacy Policy

Last Updated: 6/19/2026

Welcome to Carter & Cone Type Inc., which is owned and operated by The Type Founders. We understand the importance of your privacy and we take our responsibility to protect it seriously. This Privacy Policy (the “Policy”) describes the types of information we collect from you through your access and use of our website (including if you inquire as to our fonts, make a license purchase, or otherwise take any action via our website), when you communicate with us, or otherwise make inquiries about our business (collectively, the “Services”). This Policy also describes how we use and disclose such information, and certain rights and options you have regarding your information.

By providing us with personal information or using the Services, you expressly consent to the information-handling practices described in this Policy. If you do not agree with this Policy, please do not use the Services or provide us with your information.

Important Information About This Policy

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time, or to create additional policies, in order to accurately reflect changed circumstances or new legal requirements.  As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information.   To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that, where we have an ongoing relationship with you and any of the data you have provided becomes no longer accurate, you keep us informed of this so we can amend our records accordingly.

Personal Information We May Collect or Receive About You

For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual. The types of personal information we collect and receive about you are described below.

A. Information You Provide

Personal Information we collect from you includes:

• Contact information – first name, last name, email address (personal, institutional, or business), mailing address (personal, institutional, or business), billing address (personal, institutional, or business), telephone number (personal, institutional, or business).
• Account information – if there is an ability to register to use our Services, your username, account password, and other information that we may request or that you may provide relating to your account.
• Transactional information – details about your, or your company’s, transactions with us, including method of payment, payments received, payment details, transaction history, and other information relating to the services purchased by you or your company.
• Financial information – if you are required to pay for use of our Services, bank account, payment card, and billing information. Note, we use third-party payment processors that handle this information on our behalf.
• Marketing information – details regarding informational and promotional materials you may have requested or received from us, the services or products in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
• Customer support information – details of any communications or inquiries you submit to us, including technical or customer support requests, through email, calls, chat, or other features available on our website.
• Device and usage information – details regarding how and when you use our website, including the device used to connect to our website, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our website, and information about your interaction with our website.

We collect this information when you access, use, or navigate our website, fill in forms on our website, request information from us or about our products or services, communicate with us (including by phone, email, chatbot, or otherwise), interact with features of our website, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.  Please note that we may aggregate or anonymize the foregoing types of data such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”

B. Automatically Collected Information

Like most website operators, we use various technologies to automatically collect information about you.

When you visit our website, we gather usage information made available to us by your computer, mobile, or other access device that tells us how you are using the website including, but not limited to, site or page views, key stroke data, mouse movement, scrolling, clicks, and typing. We use cookies, pixels, web beacons, GIFs, embedded scripts, and similar tools to gather usage information.

We may use tracking technologies for a variety of purposes:

• Strictly Necessary. We may use tracking technologies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping cart functionality. We are not required to inform you or to obtain your consent to tracking technologies that are operationally necessary.
• Analytical or performance. We may use cookies or other tracking technologies to assess the performance of the website, including as part of our analytic practices to improve the content offered through the online services. For example, we use Google Analytics and other similar tools and platforms to perform site analytics. During some visits we may use software tools to measure and gather session information, including page response times, download errors, time spent on certain pages and page interaction information.
• Functionality. We may use tracking technologies to tell us, for example, whether you have visited the website before or if you are a new visitor and to help us identify the features in which you have the greatest interest.
• Targeting/Advertising. We may use tracking technologies to deliver content, including ads, relevant to your interests on our website or on third-party sites based on how you interact with our content or the content on third-party sites (e.g., including social media platforms), as well as track the content you access (including video viewing). We may also disclose this information to third parties for this purpose so that they can serve you with relevant advertising on their websites.

Some tracking technologies that are deployed on our website come from us – they are operated by us (or our service providers) and at our direction for our benefit.

Other tracking technologies may be supplied by our third-party vendors and partners. These third-party vendors or partners may collect your information instantaneously and simultaneous with our collection of such information and they may use your information for their own, or others’, purposes.

You have some choices with respect to the use of analytical or performance technologies, functionality technologies, and targeting/advertising technologies:

• Declining Cookies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website. The National Advertising Initiative also makes resources available to assist consumers to opt-out of certain tailored online ads, which you can access here. You can also use the Digital Advertising Alliance’s Consumer Choice Tool located here.
• Google Analytics – As discussed above, we use Google products in connection with the website.  If you would like to refrain from having your data collected by Google, Google has developed an opt-out browser that you can use – see https://tools.google.com/dlpage/gaoptout.
• Do Not Track Mechanisms – Please note that our website does not honor “Do Not Track” signals, and such signals will not impact the operation of the website.

Note the information collected by us via tracking technologies may be combined with other information from or about you, and disclosed to our vendors or service providers who may combine the information with information they have collected.

C. Information from Other Sources

We may obtain both personal and non-personal information about you from affiliates, business partners, vendors, contractors, suppliers, and other third parties and add it to other information we have collected. We, and the third parties we engage, may combine information we collect from you over time, and across your use of our Services, with information obtained from other sources.  This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.

Information from Social Media

If you interact with us on any social media platform (e.g., Meta, X, LinkedIn), depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy. In addition, where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.  Social media platforms operate independently from us and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Your Information

We (or the service providers acting on our behalf) use the personal information identified above for the following purposes:

• Negotiating, entering into, and managing our relationship and agreements with you or your company, including issuing quotes, processing license purchases, and processing payments or requests from you or your company.
• Providing and optimizing your experience using our website and ensuring that our content is presented to you in the most effective manner. This includes by leveraging third-party service providers who may assist with or facilitate our chat features and functionalities to gather analytics and other insights into the users who visit our website.
• Communicating with you and responding to your inquiries and communicating regarding our services, our agreements with you or your company, and other issues.
• Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.
• Managing customer service issues, including issues relating to the performance of our website, and other customer feedback.
• Developing, updating, and improving our business, software applications, customer service, and customer experience, and otherwise improving our knowledge and insights regarding customers
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the website or the purchase or use of our products.
• Enforcing our agreements with you or your company, complying with our legal or regulatory obligations, and defending or advancing legal claims.
• Notifying you about changes to our Services, the terms governing our website, or material changes to this Policy.
• Providing you with surveys or otherwise soliciting feedback from you.
• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Collection and Use of Your Information” below.

Our Marketing Efforts

We may send you direct marketing communications from time to time including news, updates, offers, and other announcements relating to our business. We may also disclose your information to those of our affiliates and related entities who have products or services that we believe may be of interest to you. We will only send marketing messages where the law allows us to do so and, in the event that you no longer wish to receive marketing communications from us, then you can always unsubscribe using the option provided in the communication you have received (e.g., in the footer of the email) or by contacting us using the information below.

Disclosure of Your Information

When the information we collect is aggregated, anonymized, or otherwise does not identify you, it is no longer considered “personal information.” We may use such information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

In addition, we may disclose your personal information to the following types of individuals or entities:

• Service providers and third-party vendors we use to administer our business and as are necessary for the provision of our Services and performing any contract with you or your company. For example, our IT providers, secure payment processing providers, email, chat, and phone communication providers, customer contact center providers, insurance providers, and document storage providers.
• Affiliates, related entities, and business partners who may offer products or services that are relevant to you. Please note that we are owned and operated by The Type Founders, so communications may come from The Type Founders as the sender.
• Marketing and advertising vendors that may assist with lead generation, hosting information relating to clients and potential clients, marketing automation, advertisement placement and targeting, and marketing campaigns and communications. Note, certain of our vendors who supply us with tracking technologies used on our website (such as cookies, pixels, and web beacons) will collect your information instantaneously and simultaneously.
• Analytics vendors in order to understand our website traffic and usage patterns, optimize our website, and identify potential new customers. Some of these vendors provide us with technologies that are deployed on our website and automatically collect information from and about your use of the website.
• Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
• Our professional advisors, such as lawyers, accountants, and other similar advisors.
• Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
• Other parties for any purpose we disclose at the time you provide the information.

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification.  Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.

Your Choices About Collection and Use of Your Information

We respect your right to make choices about the ways we collect, use, and disclose your information, so we try to offer you meaningful choices regarding your personal information.  Some choices you have regarding personal information include the following.

• Marketing Emails – As required by applicable laws, you can opt-out of receiving promotional emails from us by clicking the “opt out,” “unsubscribe,” or similar link in any such promotional emails and following the instructions provided.
• Tracking Technologies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same. Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website. The National Advertising Initiative also makes resources available to assist consumers in opt-out of certain tailored online ads, which you can access here.
• Google Analytics – As discussed above, we use Google products in connection with the Services.  If you would like to refrain from having your data collected by Google, Google has developed an opt-out browser that you can use – see https://tools.google.com/dlpage/gaoptout.
• Declining to Provide Information – You can choose not to provide us with information we may request, but that may result in you being unable to use certain features of our website, request information about our services, or initiate other transactions with us.
• Do Not Track Mechanisms – Please note that our website does not honor “Do Not Track” signals, and such signals will not impact the operation of the website.
• Jurisdiction-Specific Choices – See below for additional choices that may be afforded to you under the laws of your place of residence.

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Rights Afforded to Certain Individuals

A. California Residents

California Civil Code § 1798.83 (California’s Shine the Light Act) further permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from providing your personal information to certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at the contact information below.

B. EU/UK/Swiss Residents

Rights under GDPR

The European Union’s General Data Protection Regulation and the United Kingdom’s and Switzerland’s versions of the same (collectively, the “GDPR”) afford certain rights to individuals in the European Economic Area (including Switzerland, Gibraltar, United Kingdom and similar, the “EEA”).  If you are in the EEA, you have the following rights.  Note, however, that not all rights apply in all circumstances.

• Right of access: subject to certain exceptions, you have the right of access to your personal information that we hold. If you are requesting access to your data in order to protect the rights of others, we may require you to validate your identity before we can release that information to you.
• Right to rectify your personal information: if you discover that the information we hold about you is inaccurate or incomplete, you have the right to have this information rectified (i.e., corrected).
• Right to be forgotten: you may ask us to delete information we hold about you in certain circumstances. This right is not absolute, and it may not be possible for us to delete the information we hold about you, for example, if we have an ongoing contractual relationship or are required to retain information to comply with our legal obligations.
• Right to restriction of processing: in some cases, you may have the right to have the processing of your personal information restricted. For example, where you contest the accuracy of your personal information, its use may be restricted until the accuracy is verified.
• Right to object to processing: you may object to the processing of your personal information (including profiling) when it is based upon our legitimate interests. You may also object to the processing of your personal information for the purposes of direct marketing and for the purposes of statistical analysis.
• Right to data portability: you have the right to receive, move, copy, or transfer your personal information to another controller when we are processing your personal information based on consent or on a contract and the processing is carried out by automated means.

With regard to the personal information discussed in this Policy, we are typically the “data controller” for such information under the GDPR.  As a result, if you wish to exercise one of the rights discussed above, you may do so by submitting a written request to the email address below with the subject line, “GDPR Request.”  This is normally free, unless this process is unduly difficult or is clearly unfounded, repetitive, or excessive, in which case we may charge a reasonable fee or decline to respond.  Once we have received your request, we will review it and contact you within thirty (30) days of receipt of your request, will notify you of any delay in processing your request and, in any event, will respond to the request within three (3) months.  Please note that we may need to request specific information from you to help us confirm your identity.  If you are located in the EEA or UK and have a concern about our processing of your data, you may have the right to make a complaint to the appropriate data protection authority in the EEA or UK.

Lawful Basis under GDPR

We will process different types of information under different lawful bases under the GDPR depending on the nature of the information and your relationship with us. The following table describes how we plan to use your personal information and our lawful basis for doing so.  We may process your personal information on more than one basis depending on the specific purpose for which we have collected or are otherwise using your information.

Transfers from EEA, Switzerland, or UK

If we transfer personal information from the EEA, Switzerland, or UK to the United States or any other country, we will implement appropriate legal mechanisms to ensure an adequate level of personal data protection consistent with the GDPR’s requirements. For example, if the recipient country has not received an Adequacy Decision from the European Commission (such as the United States), we will rely on Standard Contractual Clauses (SCC) that have been approved by the European Commission as the lawful mechanisms for such transfers. Further, we will enter into appropriate data processing agreements with all non-EU (sub)processors that contain SCCs and define data protection standards to be employed by each (sub)processor.

C. Nevada Residents

Nevada residents have the right to direct us to not make any sale of certain personal information to third parties. We do not engage in any “sales” as defined by Nevada laws, but you may still contact us using the information below to make such a request.

D. Residents of Other U.S. States

The above sections of this Policy describe the categories of personal information processed by us, the purposes for the processing of such personal information, the categories of personal information that may be disclosed to third parties, and the categories of third parties to whom we may disclose personal information. We do not collect sensitive personal information or biometric information.

Under the law of your state of residence, you may have the right to request (1) that we confirm that we are processing your personal information, (2) access to the personal information we process, (3) correct inaccuracies in the personal information we process, taking into account the nature of the personal information and the purposes of the processing of such personal information, (4) delete the personal information provided by you or obtained about you, subject to certain exceptions under applicable laws, (5) a copy of the personal information that we process, subject to certain limitations and exceptions, or (6) opt out of the processing of your personal information for the purposes of targeted advertising, the sale of personal information, or profiling in furtherance of a decision that produces a legal or similarly significant effect.

In order to exercise any of the above-described rights, you or an agent acting on your behalf must send an email to the email address below with the subject, “Privacy Request.”

We may require you or your agent to provide us information that enables us to authenticate your request. If we are not able to authenticate your request using commercially reasonable efforts, we may decline to comply with your request.

If we determine that we are not subject to the laws of your jurisdiction of residence that afford you the above-described rights, we may decline to act on your request.

If we refuse to take action on your request, we will notify you of the same. If you wish to appeal our decision, please send us an email at the email address below with the subject, “Privacy Appeal.”

E. Canada Residents

If you reside in Canada, various Canadian laws, including Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), may provide you certain rights with respect to your personal information, including the right to request information about the collection, use, or disclosure of your personal information, to request access to your personal information, and to challenge the accuracy and completeness of your personal information and have it amended as appropriate.

If you are a Canadian resident and would like to make a request regarding your personal information, please send a request to the email address below with the subject line, “Canada Resident Request,” or otherwise contact us using the information in the “Contact Information” section below. We will attempt to respond to your request as quickly as possible but may ask you to provide additional information to enable us to locate the personal information or determine how it has been used or disclosed. We will provide you access, as appropriate, at minimal or no cost to you.

Links to Third-Party Websites

Our website may contain links to third-party websites. Such websites have separate privacy policies that you should review. We cannot take responsibility for the content of linked websites or those companies’ data-handling practices.

Data Location

We are headquartered in the United States and, as a result, the information you provide to us may reside on servers or workstations located in the United States.  You understand and consent that information you provide may be transferred to the United States.  You also understand that the data protection laws in the United States may be different from those of the country where you reside.  When we transfer personal information to the United States, we will implement appropriate and suitable safeguards to protect such information as may be required by applicable data protection laws.

Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or other mandatory reporting requirements. To determine the appropriate retention period we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and the applicable legal requirements.  We also consider any specific limitation periods under applicable law.

Children’s Privacy

Our website is intended for a general audience and is not directed at children under the age of 16. Accordingly, we do not knowingly collect personal information from children under age 16 through the website.  Should we discover that a child under age 16 provided us with personal information, we will use that information only to inform the child that we must have parental consent before receiving such information.

Changes to this Policy

Please note that we may change this Policy from time to time. If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of the Services after any changes is deemed to be acceptance of those changes. Accordingly, we encourage you to check the Policy periodically for updates.

How to Contact Us

If there are any questions regarding this Privacy Policy, or to make a complaint to us regarding our handling of your information, you may contact us using the information below.